What is Generative Engine Optimization?
Generative Engine Optimization (GEO) is the practice of building the authoritative online presence a Large Language Model requires before it will recommend your business inside a direct conversation — when a customer asks ChatGPT, Gemini or Grok to help them do, explain, create or recommend something.
It is the production work that changes what generative engines say about you: publishing expert-cited, answer-first content on your own domain, seeding the community and forum sources models draw on, and maintaining freshness so the citation persists. GEO is built on top of properly formatted, customized AEO files.
How is GEO different from AEO and SEO?
Traditional SEO chases keyword rankings on a results page. AEO chases being named in the answer an AI search returns. GEO gets your brand named inside the AI answer during a direct conversation with a large language model.
The three build on each other. AEO comes first because GEO is built on top of properly formatted AEO files. Where most agencies stop at delivering a document you publish yourself, GEO writes the content, publishes it to your live site automatically, and seeds the off-site conversation.
What makes content get cited by AI?
Four things large language models reward. Information gain from your proprietary data. Cite-backed evidence with hard statistics, which has been shown to lift AI citations by up to 40%. A quotable named expert from your team. And off-model brand sentiment via Reddit and forum swipe files that seed positive mentions across the web AI scans.
This matters because roughly 44% of social citations in Google AI Overviews come from Reddit, and content kept current earns roughly 15% more citations. Authority is not a one-time achievement — it is maintained.
Which platforms does GEO target?
The MyFast.ai GEO programme targets and monitors six generative engines: ChatGPT, Claude, Gemini, Grok, DeepSeek and Meta AI.
The content publishes to your own domain through a single line of JavaScript you paste in once. It renders natively inside your own pages, and works on WordPress, Shopify, Webflow, Squarespace and custom-built sites.
How long does GEO take to work?
AI models typically take 4 to 12 weeks to crawl, re-index and begin citing new on-site and off-site mentions. First citations usually appear in that window and compound from there. A meaningful program should be given at least 90 days for momentum.
The citation equity is entirely yours because the content is published on your domain. If you cancel, the auto-publishing feed simply stops — there is no penalty and no lock-in.