Blog
Guides for the AI search era.
Plain-English, evidence-backed explainers on how customers now find businesses through AI — what AEO and GEO actually are, how the shift to answer engines changes the game, and why the phone is still the biggest leak in most service businesses.
What Is Answer Engine Optimization (AEO)? A Complete Guide
Answer Engine Optimization (AEO) is the practice of making your business the one an AI answer engine names when a customer searches. Here is how it works, how it differs from SEO, and how to measure it across seven engines.
Read the guideWhat Is Generative Engine Optimization (GEO)?
Generative Engine Optimization (GEO) builds the authoritative online presence a large language model needs before it will recommend your business inside a direct conversation. Here is what GEO is, how it differs from AEO and SEO, and how long it takes to work.
Read the guideHow AI Search Is Changing How Customers Find Businesses
Buyers now ask ChatGPT, Claude, Perplexity, Gemini, Copilot, Grok and Google AI Overviews before they open a results page. Here is what the shift to AI answer engines means for how customers find and choose a business.
Read the guideWhy Missed Calls Cost Service Businesses the Most
A single missed call can be a lost job worth hundreds or thousands of dollars, and businesses miss 20 to 48 percent of inbound calls. Here is why missed calls are the biggest unmeasured leak in a service business — and how to close it.
Read the guideSee where AI names you today
An AEO report runs 100+ real buyer searches across seven engines and shows you, word for word, where you are named, cited or missing.